The kiss scene is an imagination of the woman, which her mind conjures as she refuses to pick up the call. The MV doesn’t tell people whether the man actually cheated. In fact, the woman has already murdered the man, and is on her way to dispose of his corpse. Additionally, the hairband, which can be seen next to the phone, does not appear until after the story started. If you break down the timeline of this MV, it can be seen that the timing of Hanni’s call and the moment Eva picks up the phone do not match. NewJeans, who unintentionally created the rumor in the story, also adheres to such a norm During that process, many truths are distorted and exaggerated. Therefore, within the limitations of what I can say, with ‘ETA’, I want to depict a story about ‘rumors.’ In modern society, we all encounter rumors that we haven’t witnessed with our own eyes, and we need to find a basis to believe in them. It would be difficult for me to provide a specific explanation. However, I don’t like explaining every little detail of my projects after completing them. Thank you very much for enjoying this music video. Additionally, the director revealed that there are 2 key details in “ETA” that may help to decipher the story.īelow is the explanation from director Shin Woo Seok, as stated via an Instagram conversation: Specifically, the director explained that the “ETA” MV is actually about a rumor, and the “murder” symbolizes the consequences of distorting and exaggerating information. So far, viewers have attempted to dissect the MVs in all sorts of perspectives, but the MV director, Shin Woo Seok, has offered a reasonable explanation. The boldness of the MV’s story immediately caught the public’s attention, sparking countless discussions on Korean forums. Towards the end of the video, Eva can be seen driving on a cliff, with her boyfriend’s shirt hanging out of the car’s trunk, implying that Eva has murdered the cheater and is off to get rid of his corpse. The “ETA” MV starts with the five NewJeans members making a phone call to a friend named Eva, informing her that her boyfriend is cheating on her. However, in a true “Min Hee Jin’s storytelling style”, the MV doesn’t explicitly depict how the murder happened, and instead leave it up to the viewers to interpret, with clues embedded through characters and images. If the “Cool With You” MV embraces a mythological touch with the love story of Cupid, then “ETA” follows a murder case.
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